Lessons - What Happens When CEOs Stop Chasing Revenue ($100M Founder) | Melissa Urban - CEO of Whole30
Lessons - What Happens When CEOs Stop Chasing Revenue ($100M Founder) | Melissa Urban - CEO of Whole30
This episode features Melissa Urban, co-founder and CEO of Whole30, discussing her entrepreneurial journey in health and wellness, personal struggles with addiction, and the importance of self-awareness. She shares valuable insights on business strategies, leadership, building community, and what it takes to be a successful CEO.
Listen to the Full Interview
Melissa Urban - Co-Founder & CEO of the Whole30 Program | Addiction, Boundaries, Business & Health
Show Notes
In this "Lessons" episode, Melissa Urban, CEO and co-founder of Whole30, explores what happens when leaders stop chasing revenue and start building from purpose. She shares how genuine human connection can transform leadership, why comparing yourself to competitors limits growth, and how self-awareness builds trust across teams. Melissa also discusses how loyalty and integrity shape her hiring philosophy, and why community—not profit—has always been at the center of Whole30’s success. Through her reflections, she reveals how stepping back, staying grounded, and leading with empathy can help founders create brands that truly endure.