Melissa Urban - Co-Founder & CEO of the Whole30 Program | Addiction, Boundaries, Business & Health

Melissa Urban is the co-founder and CEO of the Whole30 program, and a six-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street Journal, People, and Forbes; and ranks #19 on Greatist's Top 100 Most Influential People in Health and Fitness.

➡️ Talking Points

00:00 — Intro

02:26 — Melissa Urban’s origin story

04:31 — Why did Melissa start a health and wellness business?

07:41 — Why do people have such a hard time finding the right diet plan?

11:04 — The importance of self-awareness

16:42 — Melissa’s personal journey with nutrition and energy levels

20:58 — Overcoming addiction and recovering

25:58 — Setting boundaries before you fail

31:20 — Adopting a single-elimination framework for your business

33:15 — Business frameworks for success

36:48 — Advice for people starting their own company

38:25 — How to make sure you’re a great CEO

41:02 — The best hiring and people strategy

43:15 — How to build a community around your business

46:09 — Where do people connect with Melissa Urban

47:00 — What was the biggest challenge Melissa Urban ever faced and how did she overcome it?

47:28 — Melissa Urban’s mentor

48:10 — Melissa Urban's book or podcast recommendation

49:00 — What would Melissa Urban tell her 20-year-old self?

49:21 — What does success mean to Melissa Urban?