Yoni Tserruya, CEO of Lusha | How to Build the Best Product (and Bootstrap Your Company)
Yoni Tserruya, CEO of Lusha | How to Build the Best Product (and Bootstrap Your Company)
References & Resources
Yoni Tserruya
Co-founder and CEO of Lusha
Key Topics
Companies & Organizations
A company co-founded by Yoni Tserruya, which he developed from a side-project into a professional venture, focusing on product and business decisions, hiring, and anticipating customer needs.
Show Notes
Yoni Tserruya, is the Co-founder and CEO for Lusha. Yoni first developed Lusha as a side-project, during his first job as an iOS developer. After one year, his pet project exploded, and he decided to turn his passion into his profession.
Today, Yoni helps create the vision and strategy that informs all product and business decisions at Lusha. He focuses on hiring the right team and anticipating the future needs of customers and envisioning the future of the data world. A software engineer by trade, Yoni graduated with a BSC from Ben Gurion University.
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➡️ Talking Points
00:00 — Yoni Tserruya, CEO of Lusha
08:11 — What is product led growth, and how did Yoni use it to scale Lusha?
12:01 — How to successfully bootstrap a company.
16:17 — Why quality really matters for your product.
20:17 — Why salespeople aren't selling (and how to stop all the admin work).
25:47 — How to learn on the fly, implement changes and grow with your company.