Renée Mauborgne - Co-Director of the INSEAD Blue Ocean Strategy Institute | The Blue Ocean Strategy

Renée Mauborgne is a prominent figure in the world of business and strategy, known for her groundbreaking work in the field. She is an INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's leading business schools. Renée is also the Co-Director of the INSEAD Blue Ocean Strategy Institute, a center dedicated to exploring and promoting innovative strategies that create uncontested market spaces.Her collaboration with W. Chan Kim has resulted in numerous bestselling articles in publications like Harvard Business Review, The Wall Street Journal, and The Financial Times. Their most notable work, "Blue Ocean Strategy," published in 2005, has become an international sensation, selling over two million copies and translated into 42 languages. Renée Mauborgne's influence and expertise have earned her accolades, including being recognized as one of the world's top management gurus and winning prestigious awards for her contributions to the field of international business and strategic thinking.

➡️ Talking Points

00:00 — Introduction

08:29 — The Drive to Break the Mold

13:54 — Innovating New Market Paths

16:36 — Building Success from Scratch

27:30 — Seeing the World through A Researcher’s Eyes

35:45 — Cultivating a Creative, Stable Culture

59:25 — Renee's Take on Success