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Episodes/Neal Schaffer, Author & Marketer | Writing The Book On Influencer Marketing
April 25, 202035:46

Neal Schaffer, Author & Marketer | Writing The Book On Influencer Marketing

Neal Schaffer, Author & Marketer | Writing The Book On Influencer Marketing

0:0041:31

References & Resources

Neal Schaffer

Author & Marketer, President of PDCA Social, Digital Media Instructor

nealschaffer.com
This episode features Neal Schaffer, a leading authority on digital transformation, discussing how businesses can leverage social media marketing, influencer marketing, and social selling. He shares insights from his experience as an author and digital media instructor, emphasizing the power of influencers to elevate brands. The conversation delves into his books, including 'The Age of Influence', which educates on integrating influencer marketing into business strategies.

Books Mentioned

Maximize Your Social

by Neal Schaffer

Buy on Amazon →

The Age of Influence – The Power of Influencers to Elevate Your Brand

by Neal Schaffer

Buy on Amazon →

Key Topics

Influencer MarketingDigital TransformationSocial Media StrategyAuthoring and Publishing

Companies & Organizations

PDCA Social

Neal Schaffer is the President of this social media agency.

Rutgers University

Neal Schaffer teaches digital media to executives at Rutgers University.

Irish Management Institute

Neal Schaffer teaches digital media to executives at the Irish Management Institute.

University of Jyvaskyla

Neal Schaffer teaches digital media to executives at the University of Jyvaskyla.

Show Notes

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

NealSchaffer