Mario Natarelli, Managing Partner at MBLM | How Brand Intimacy Can Make or Break Your Business

Mario is a trusted advisor to executives and their companies as he looks to leverage their most important asset—their brands. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis he’s helped major Fortune 500 companies—and even entire countries—tangibly transform while helping to align their cultures and deliver unprecedented growth and value.Mario is also the author of Amazon #1 bestseller Brand Intimacy, A New Paradigm in Marketing. He is a regular speaker and has been featured on Yahoo Finance, CNBC.com, Fox Business TV’s Mornings with Maria and Nasdaq MarketSite, among others. He has also spoken at conferences and industry events.

➡️ Talking Points

00:00 — Mario’s story.

5:05 — What are the lessons that Mario has learned about architecture that carry over to marketing?

7:44 — How has marketing changed over the years?

8:56 — What do brands look for, when working with agencies?

10:15 — How Mario builds intimacy with the brands he works with.

16:51 — Emotional decisions and marketing.

20:17 — The formula for brand intimacy.

21:48 — Brand intimacy and customer acquisition.

29:53 — Tactical steps to increase brand intimacy.

44:12 — Brand intimacy throughout Covid.