Lisa Roth, Founder of Rockabye Baby | Defining a Category As An Intrapreneur
Lisa Roth, Founder of Rockabye Baby | Defining a Category As An Intrapreneur
References & Resources
Lisa Roth
Founder of Rockabye Baby, VP & Creative Director of CMH Label Group
Key Topics
Companies & Organizations
The record label where Lisa Roth serves as Vice President and Creative Director, and where Rockabye Baby was developed.
A music brand founded by Lisa Roth, producing lullaby renditions of popular songs.
Resources & Links
Show Notes
Lisa Roth wanted to be a ballerina. When that didn’t work out for her, she studied nutrition. Then she was hired by a record label called the CMH Label Group, to be their nutritionist. That was when she came up with an idea to produce lullaby renditions of popular songs by rock, pop, and hip-hop acts.
Now she’s the vice president and creative director of the CMH Label Group and brand manager and executive producer of Rockabye Baby. The label is putting out “Lullaby Renditions of Justin Timberlake” on August 18th. Oh, and I almost forgot to mention, Lisa’s brother is David Lee Roth of Van Halen.