Lessons - Marketing a Presidential Campaign | Andrew Frawley, Presidential Candidate CMO
Lessons - Marketing a Presidential Campaign | Andrew Frawley, Presidential Candidate CMO
This episode features Andrew Frawley, former Director of Marketing for Andrew Yang's presidential campaign, discussing how to market unknown brands. He shares insights on building credibility, the power of community, and effective strategies for testing and scaling marketing efforts based on what works.
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Andrew Frawley, Andrew Yang's CMO | How to Market a Presidential Campaign
Show Notes
In this "Lessons" episode, we explore marketing insights for unknown brands looking to break through, with Andrew Frawley, former Director of Marketing for Andrew Yang's presidential campaign. As one of the earliest members of Yang's team, Andrew helped build the marketing operation from just himself to over a dozen staffers, pioneering tactics like the popular MATH hat and helping grow Yang's online following exponentially.Do You Have Credibility?: We discuss how critical starting credibility is across all marketing channels and tactics.The Power of Community: Andrew highlights how building a community creates needed credibility for no-name brands.Testing Different Strategies: We look at Andrew's use of both old school and new school marketing tactics on the campaign.Exploiting What Works: Andrew sees the importance of testing channels and then pouring resources into what shows traction.