Kris Ruby, CEO of Ruby Media | Building an Agency, Mastering Social Media & Getting PR

Kris Ruby is the CEO of Ruby Media Group, a public relations and social media agency. Kris Ruby is a frequent on air TV contributor and speaks on social media, tech trends and crisis communications. Kris is one of America’s pre-eminent social media experts and is a frequent on air contributor on FOX News, CNBC, Good Morning America, The Today Show and more.Kris is at the epicenter of the social media marketing world and frequently speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks.Kris was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization and was chosen to speak on personal brand authenticity at Microsoft. Kris graduated from Boston University’s College of Communication with a major in Public Relations. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Kris is a columnist for The Observer and covers social media, public relations and tech trends.

➡️ Talking Points

00:00 — Kris’s story.

10:36 — What does a PR agency do for brands?

13:07 — Figuring out what brands you want to work with.

21:46 — Why we don’t value creators more.

26:47 — Can you pay in exposure?

35:01 — PR and success KPIs.

43:14 — The importance of an ever evolving company story.

52:32 — How to tell a good story.

55:53 — The art of getting media coverage.