Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand
Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand
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Key Topics
Companies & Organizations
A global athletic footwear and apparel company founded by Joe Foster and his brother Jeff.
The family business started by Joe Foster's grandfather, pioneering spiked running shoes.
Show Notes
Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe's Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world's best athletes of the early 20th century.Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’.With Reebok, Joe & Jeff followed in his grandfathers footsteps, creating footwear that led to Olympic, Commonwealth, European medals and World record-breaking performances and over time, became the globally recognized brand that we know and love today.
➡️ Talking Points
07:12 — Using influencers, before they were cool.
20:07 — The origin of the name, Reebok.
24:06 — The importance of moving forward and innovating.
42:03 — Bringing Reebok to the USA.
52:12 — Overnight success is never overnight.
1:02:10 — You need to be dead-set on what you want to accomplish.
1:10:09 — Advice for young entrepreneurs.