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Episodes/Jake Dunlap, CEO & Founder of Skaled | Cold Calling, Side Hustles & Terrible Marketing
March 5, 20221:01:24

Jake Dunlap, CEO & Founder of Skaled | Cold Calling, Side Hustles & Terrible Marketing

Jake Dunlap, CEO & Founder of Skaled | Cold Calling, Side Hustles & Terrible Marketing

0:001:03:44

References & Resources

Jake Dunlap

CEO & Founder of Skaled

jakedunlap.com
Jake Dunlap, CEO & Founder of Skaled, discusses his entrepreneurial journey and extensive experience in sales. The conversation covers the evolution of sales strategies, the role of cold calling, and the importance of building a personal brand in today's market. He also shares insights on optimizing sales processes and the challenges of modern marketing.

Key Topics

Sales Process OptimizationCold Calling & Outbound SalesEntrepreneurship & Career GrowthMarketing EffectivenessBuilding Personal Brand

Companies & Organizations

Skaled

A consultancy focused on helping global 2000 companies and start-ups grow by optimizing their sales process, people, and technology.

Chartbeat

Former company where Jake headed Sales & Customer Success, growing annual bookings by over 300%.

Glassdoor

Former company where Jake was VP of Sales, expanding the department and growing employer-direct revenue significantly.

Show Notes

Jake is the CEO and Founder of Skaled, a consultancy focused on helping global 2000 companies and start-ups grow by optimizing their sales process, people, and technology with customized, repeatable, and sustainable strategies.Prior to Skaled, Jake headed Sales & Customer Success for Chartbeat. Within the first nine months of his tenure, he grew annual bookings by more than 300 percent year-over-year and nearly doubled monthly recurring revenue.Before that, Jake was the VP of Sales at Glassdoor, where he expanded the department from one to 40 employees and grew employer-direct revenue from $0 to nearly $1 million in monthly recurring revenue.Since launching Skaled in 2013, Jake has been a sought-after industry thought leader, quoted by Forbes, Inc., and Huffington Post.

➡️ Talking Points

00:00 Intro

03:14 Jake Dunlap’s Origin Story.

04:52 What Was The Thing Which Pushed Jake Into Telemarketing?

06:10 How Does Jake Get Quick Wins?

08:38 What Was The First Job Jake Took?

10:00 Oldschool Sales & Marketing Strategies.

14:05 Sales Process In 2010 Versus Now.

16:16 Is Sales Dependent On Technology?

19:19 Jake’s Most Impressive Career Roles.

21:57 Jakes Mission In Life.

23:12 When Jake Doubled Down on Entrepreneurship.

24:16 What Does The Modern Sale Organization Lack?

26:34 “Sales Are Not Relationship Building In 2021” - What Does This Mean?

29:24 Framing Things Differently.

32:35 Lowering The Minimums Instead Of Tracking The Activities.

35:10 Is Jake’s Team Still Cold Calling?

39:42 Why Are Marketers Not That Creative?

42:16 Why Everybody Has A Side Hustle When They Are Young?

44:31 What Is the Difference Between Inbound And Outbound Sales?

47:30 Building Your Own Brand Is A Good Use Of Time.

51:28 Some Advice For Salespeople.

53:06 Where Do People Connect With Jake?

53:23 What Was The Biggest Challenge Of Jake’s Career And How Did He Overcome It?

54:00 How To Hire & Onboard New Employees?

55:57 Who Is Jake’s Mentor?

57:34 Jake’s Book Or Podcast Recommendation.

59:44 What Would Jake Dunlap Tell His 20 Year Self?

1:00:33 What Does Success Means To Jake Dunlap?