Erin Blaskie, Fractional CMO | 2x Entrepreneur, Startup Advisor, TedX Speaker, Forbes & WSJ Columnist on Entrepreneurship & Personal Brand
Erin Blaskie, Fractional CMO | 2x Entrepreneur, Startup Advisor, TedX Speaker, Forbes & WSJ Columnist on Entrepreneurship & Personal Brand
References & Resources
Erin Blaskie
Fractional CMO, 2x Entrepreneur, Startup Advisor, TedX Speaker, Forbes & WSJ Columnist
Key Topics
Companies & Organizations
B2B SaaS accelerator where Erin led marketing and community-building, and advised startups.
B2B SaaS platform for meeting productivity and team management, where Erin was the first head of marketing.
Erin is the Chair of the Entrepreneurship Program Advisory Committee.
Erin is a digital marketing instructor.
Show Notes
Erin Blaskie is a fractional CMO and marketing advisor to startups and scaleups.In 2004, she founded one of the first virtual assistance businesses in Canada. Her very first client was a startup in Silicon Valley that she worked with until they were acquired by Ancestry.com for $100M.In 2008, she pivoted the company to a marketing agency and provided services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films.As social media rose in popularity, she worked with Hollywood actors, best-selling authors, and professional speakers to craft their personal brands and build communities of raving fans.In 2017, she joined L-SPARK, a B2B SaaS accelerator, where she led their marketing and community-building efforts while also advising and mentoring the startups in the program.In 2020, she then joined Fellow, a B2B SaaS platform for meeting productivity and team management, as their first head of marketing hire.In the media, her work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and more.She is also the Chair of the Entrepreneurship Program Advisory Committee at Algonquin College, the Ottawa Chapter Co-Lead for the Slack Platform Community, and a digital marketing instructor at the Telfer School of Business.
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➡️ Talking Points
00:00 — Erin Blaskie, Fractional CMO
02:38 — Back to the beginning.
08:40 — Lessons learned, escaping the 9-5.
17:16 — Societies definition of success.
20:30 — Mental health and entrepreneurship
24:14 — Is the grass ever greener?
28:16 — The importance of self awareness.
34:43 — Why you need to outsource the operational stuff.
37:25 — The importance of personal brand.
41:32 — Entrepreneurial myths.