Danielle Brown, CMO at Points | Nontraditional Career Paths & Managing Through Covid
Danielle Brown, CMO at Points | Nontraditional Career Paths & Managing Through Covid
References & Resources
Danielle Brown
Chief Marketing Officer at Points
Key Topics
Companies & Organizations
A loyalty program management company where Danielle Brown serves as Chief Marketing Officer.
Show Notes
As Chief Marketing Officer at Points, Danielle is at the helm of the Marketing team, which includes partner marketing, product marketing, brand & content, performance marketing and analytics & data science. She also leads the Business Operations functions, including customer and partner support, and product and promotions delivery. In her 20+ year career, she has been responsible for building and growing a number of successful marketing teams at national and global organizations. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. Her experience stretches across the worlds of entertainment, wireless, loyalty, retail and tech.
Show SponsorEvery PlatePromo Details: everyplate.com & use promo code ‘successstory199’ ($1.99/meal & 20% off 2 orders)America's best value meal kit delivering filling, familiar, pre-measured ingredients with simple recipes, at only $4.99/meal ($1.99 with the code). Flexible menus, plans and deliveries.
➡️ Talking Points
00:00 — Daniel Brown, CMO of Points
11:02 — Improv class to marketing leader.
14:42 — Managing the Covid disruption to office life.
22:47 — Teamwork and trust.
26:24 — Getting team buy-in.
32:17 — Using process for scaling & growth.