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Episodes/Charlie Whyman, Host of Curiosity Key Podcast | How to Be Intentionally Curious In Your Marketing
August 21, 202151:48

Charlie Whyman, Host of Curiosity Key Podcast | How to Be Intentionally Curious In Your Marketing

Charlie Whyman, Host of Curiosity Key Podcast | How to Be Intentionally Curious In Your Marketing

0:0054:07

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References & Resources

Charlie Whyman

Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and Host of The Curiosity Key Podcast

charliewhyman.com
𝕏@charlie_whyman
This episode features Charlie Whyman, a Business Development Strategist and host of The Curiosity Key Podcast, who shares her expertise on integrating intentional curiosity into marketing. She discusses the significance of a robust marketing plan, introduces the OTTER framework, and offers advice for entrepreneurs on optimizing customer touchpoints and understanding the dynamic between sales and marketing.

Key Topics

Intentional Curiosity in MarketingMarketing Strategy and PlanningThe OTTER FrameworkSales vs. Marketing IntegrationEntrepreneurial Advice

Show Notes

Charlie Whyman is a Business Development Strategist, B2B LinkedIn Consultant and Trainer, Speaker and host of The Curiosity Key Podcast.Charlie has experience working across more than 10 different industries and sectors in various commercial leadership roles -- as well as having experience as a Rowing and Olympic Weightlifting Coach.In her teachings, trainings and podcast, she speaks about curiosity, and how it applies to entrepreneurship, sales, marketing & leadership.

➡️ Talking Points

00:00 — Intro

02:04 — ​​$12.5m sales pipeline.

07:23 — Everything needs marketing.

11:41 — A born entrepreneur.

13:46 — What is intentional curiosity?

15:39 — Most businesses don’t have a marketing plan.

20:50 — The OTTER framework.

26:14 — How to optimize every customer touchpoint.

29:42 — Sales vs. marketing.

31:06 — Biggest marketing misconception.

42:41 — Advice for entrepreneurs.

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