Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

Brett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.

➡️ Talking Points

00:00 — Intro

02:57 — Building a Business

05:00 — Standing Out from the Competition

08:40 — Early Entrepreneurial Passion

16:58 — Biggest Wins & Losses

19:05 — Modern Branding Strategies

22:39 — Navigating Cultural Shifts in Business

23:52 — Sell or Hold? Brett’s Take on Entrepreneurship

29:37 — The Secret to Entrepreneurial Success

30:54 — Tying Your Brand to Culture

33:25 — Getting Stars Like DJ Khaled & Rick Ross Onboard

36:18 — The Ace of Spades Story

47:10 — Brett’s Vision as an Entrepreneur

51:11 — Crafting Great Products

52:23 — Social Media & Brand Building

53:48 — Authenticity Through Social Media

55:51 — Branding with A-List Talent

57:38 — The Politics of Building a Brand

1:01:07 — Key Lessons from Brett’s Journey

1:02:50 — What "Self-Made" Means to Brett

1:17:50 — Advice for Brett’s Younger Self